I got a nice gift yesterday. My brother stopped by Central Grocery in New Orleans on his way home and picked up a Muffuletta for me.
They are often imitated, NEVER duplicated. There is nothing quite like the ones they make, probably has to do with the premium ingredients such as the very aged-nearly dry italian cheese they use and the wicked olive salad.
Central Grocery is a small, old-fashioned Italian-American grocery store with a sandwich counter located at 923 Decatur Street, in the French Quarter of New Orleans, Louisiana. It was founded in 1906 by Salvatore Lupo, a Sicilian immigrant. He operated it until 1946 when he retired and his son-in-law, Frank Tusa took over the operation. Today it is owned by Salvatore T. Tusa, Salvatore's grandson and two cousins. The store was one of many family owned, neighborhood grocery stores during the early 20th century, when the French Quarter was still predominantly a residential area. Though tourists are more common in Central now, it has retained much of its old world market feel.
It is famous as the home of the New Orleans muffuletta sandwich invented by Salvatore Lupo to feed the Sicilian truck farmers who sold their produce at the Farmer's Market on Decatur Street in the French Quarter. The Muffuletta was only locally known until the late 1960s. Now, it has international fame.